Why Hiring Millennials Will Help You Grow Your Business


Andy Bagner
Implementation Manager
April 29, 2019
minutes to read

Get to the Point:

  1. It’s Time to Embrace Millennials, and How They Can Impact Your Business — Younger employees offer unique advantages.
  2. Millennial Employees Can Teach Your Team How to Use New Technology — They are often early adopters and love to share their knowledge.
  3. Millennials Want to Know There Is a Path to Growth — They want to learn what they can do to get ahead, and you want them to do it at your company.

In 2016, millennials became the largest generation in the United States labor force. But as a business owner, I’m guessing you already knew that. It’s likely that these members of the generation following Generation X — in other words, those born between 1981 and 1996 — already make up part of your staff.

Pointman has previously offered tips on how to manage your millennial employees, most recently in a webinar on technician-manager communication (watch it here). But in addition to knowing how to manage these workers, it’s useful to look at how and why younger employees can help you grow your business.

In other words, it’s time to embrace millennial employees, and applaud the fact that they offer unique advantages — just like your veteran employees. In the first of this two-part series, we’ll take a look at two of the reasons millennials can make a difference. This is information to keep in mind as you hire new team members.

They can teach you and your older employees how to effectively use technology.

As I outlined in the webinar referenced above, there is no fear of technology with millennial employees. On the contrary, they want to use it in every aspect of their job. It’s one of the reasons Pointman PACT, our field service management software for residential contractors, is so popular with younger techs.

As early adopters of new technology, millennial employees can help train their more seasoned counterparts.

Best of all, as early adopters of new technology, millennial employees can help train their more seasoned counterparts. It’s obviously a stereotype to say older individuals are against technological change — one look at users of Facebook proves otherwise. However, taking advantage of new technology on the job can be daunting.

So give millennial employees the chance to take an active role in sharing their technological expertise with you, your other techs and your office staff. Even if millennials lack the job experience, they’ve got knowledge in other areas, and they are ready to teach. This is a nice way to show trust in some of your newer, younger hires.

Millennials want to advance, and that passion can drive your company’s growth.

A 2018 employee development study found that nearly 90 percent of millennials are looking to grow their careers within their current companies. That’s a stunning number — and very good news for business owners.

Millennials want to know what they can do to get ahead — and you want them to accomplish that feat at your company.

It’s up to you to show these younger employees a path to growth and greater success at your company. For example, you may want to talk to them about becoming a lead installer or a senior service technician. Millennials want to know what they can do to get ahead — and you want them to accomplish that feat at your company.

That does not mean offering them advantages you would not offer your other employees. It simply means making sure they are aware that their growth will be rewarded, and contribute to the success of your business. Consider making special note of this path during the hiring process.

Looking for more insight on millennials?

Check out a past blog post exploring how technology can help you attract and retain younger technicians to your home services business. And watch for part two of this series in our next blog post.

As you look at ways to grow your business and maximize your team’s potential, don’t forget to explore Pointman PACT, the only field service management software that is supported by unlimited business coaching, a team of analysts and a community of peers. PACT is all about making you and your team stronger and more successful, and that results in world-class experiences for your clients.

Look at Pricing

The start of the year is a great time to look at pricing. Usually, you have an idea of how your company fared the year prior, and you want to ensure you will continue to grow in the months to come. Many of us make New Year’s resolutions with respect to spending or saving in our personal lives, and it’s no different for business owners. Making sure your pricing is in line with where it should be is one of the strongest ways to start the year the right way.

Part of looking at your price book is finding where the issues are, and that can take time. An HVAC company in January is going to be very busy, so it’s a difficult time for a close look. However, a plumbing company might not be as busy. Whenever you tackle this job, your best bet is to look at what your labor rates are. Start there, and let it trickle down across the board. Ask yourself, “Are my labor rates helping my business stay profitable?”

Remember, there are many different services out there and many different groups or communities that you can engage. Never hesitate to say, “Hey, I’m a business owner in Florida. What should my labor rates be?” You can build your price from there. There are also some great billable hour calculators available.

Set Goals

There is no better time of year for looking inward than January. Set your personal goals and company goals for the following 12 months. If you can break those down into departmental goals, even better! Perhaps that means a CSR booking closing rates a little better, or a truck doing 250,000 a year rather than 200,000.

Many companies have found that using an Objectives and Key Results (OKRs) goal-setting system pays off. Looking for a guidebook when it comes to OKRs? Check out Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr. 

One key question is the best way to handle setting goals: Is it smarter for business owners to handle this solo, together with staff, or to delegate completely? 

The best approach is to set goals at the department level. As an owner, you need to take the time to understand what the goals are in each department, and make sure they are in line with your goals for the company. No one likes to set unattainable goals for themselves, so make sure you push your departments to set goals that are lofty, rather than simple ones to feel good about hitting. Entrust your staff to aim higher, and watch how they respond.

Pass Along these Points

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