Find Community in a Facebook Group


Lauren Pszonak
March 8, 2019
minutes to read

Get to the Point

  1. Facebook Community Groups Can Be Ideal Places for Discussing Your Challenges — There are problems that come up and decisions you make that you could never have never imagined.
  1. Participation Will Help Grow Your Own Social Media Presence — Engagement makes Facebook more likely to share your posts with more people.
  1. Private Facebook Groups Offer Many Unique Perks — Pointman PACT members are added to an exclusive user group featuring information, support and resources.

Growing a business presents unique challenges — and can make business owners feel a bit lonely. After all, it is difficult to find people who can understand the unique struggles and decisions you have to make. There are problems that come up and decisions you make that you could never have imagined. That’s why having peers to discuss your business issues with — who aren’t competitors — is invaluable.

Where can you find those places? Online, of course! This blog post will focus specifically on Facebook Community groups, and how they can be a useful tool for business owners. [A quick note on groups: There are different privacy settings for  groups, and different ways to join them check out Facebook’s Help Page for more information.]

Advice and Mentoring
Whether you are giving or receiving, groups are a great place to exchange ideas and advice. You can ask tough questions about any area of your business, and get advice from others who have experienced the same situations in the past. You can also share your stories  to help enlighten less experienced owners who need more guidance. By responding to questions, you can refocus on your own company goals and give back to your industry.

Trade Show and Event Follow-ups
How many times have you come back from training, a conference or a trade show with lots of exciting new ideas? How many times have those ideas turned into actionable changes in your company? Probably less often than you would have hoped. Part of the benefit of going to these industry events is being surrounded by and engaging with peers. By taking the engagement from these events home with you and either establishing or joining a Facebook group, the benefits extend beyond the few days you are out of town. [We recommend starting or joining these groups before you leave the event if there are a few people you met who were like-minded. This can be especially impactful if you were in any small group settings during the event.]

Growing Your Own Social Media Presence
It is very difficult to grow your Facebook page, but we all know it is important. Find an industry peer in a Facebook group and have a conversation about how you can help each other grow. Perhaps make an agreement to like and share each other’s posts. Why? Engagement makes Facebook more likely to share your posts with more people. So by supporting one another, your own Facebook reach will expand.

Some of the largest Facebook groups have members from all areas of home services industries. There will be business coaches, software companies, finance companies, distributors and more. By joining these groups you can find all types of opinions and business solutions. Want to network from home, or the office? Here’s an easy way to do so.

Exclusive Memberships and Resources
There are many perks to being invited to private groups. With Pointman PACT, each member is added to a user group made exclusively for PACT members. Within this group Pointman leadership provide exclusive information, support and resources. With such a specific group, you can ask focused technical questions about the technology that is supporting your business.

Overall, being connected to people in the industry who can relate to you is a sure-fire path to growing your company. That’s why Pointman made sure to include “Community” in its business solution for residential contractors, Pointman PACT.

Look at Pricing

The start of the year is a great time to look at pricing. Usually, you have an idea of how your company fared the year prior, and you want to ensure you will continue to grow in the months to come. Many of us make New Year’s resolutions with respect to spending or saving in our personal lives, and it’s no different for business owners. Making sure your pricing is in line with where it should be is one of the strongest ways to start the year the right way.

Part of looking at your price book is finding where the issues are, and that can take time. An HVAC company in January is going to be very busy, so it’s a difficult time for a close look. However, a plumbing company might not be as busy. Whenever you tackle this job, your best bet is to look at what your labor rates are. Start there, and let it trickle down across the board. Ask yourself, “Are my labor rates helping my business stay profitable?”

Remember, there are many different services out there and many different groups or communities that you can engage. Never hesitate to say, “Hey, I’m a business owner in Florida. What should my labor rates be?” You can build your price from there. There are also some great billable hour calculators available.

Set Goals

There is no better time of year for looking inward than January. Set your personal goals and company goals for the following 12 months. If you can break those down into departmental goals, even better! Perhaps that means a CSR booking closing rates a little better, or a truck doing 250,000 a year rather than 200,000.

Many companies have found that using an Objectives and Key Results (OKRs) goal-setting system pays off. Looking for a guidebook when it comes to OKRs? Check out Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr. 

One key question is the best way to handle setting goals: Is it smarter for business owners to handle this solo, together with staff, or to delegate completely? 

The best approach is to set goals at the department level. As an owner, you need to take the time to understand what the goals are in each department, and make sure they are in line with your goals for the company. No one likes to set unattainable goals for themselves, so make sure you push your departments to set goals that are lofty, rather than simple ones to feel good about hitting. Entrust your staff to aim higher, and watch how they respond.

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