Make Fall a Successful Season for Your HVAC Business

by

Lauren Ruppel
Account Executive
October 8, 2019
/
3
minutes to read

It is officially fall, and that means the busiest season for HVAC businesses has come to a close. But even though the summer months have passed, there is no reason the fall cannot be a successful season for your company. 

Here are some proactive ways to build revenue, grow your team, stay ahead of your competition and set yourself up for a strong start to the new year. 

Promote your service agreements.

One way to take advantage of having a bit more time on your hands is to think about marketing — specifically, pushing your service agreements. We’ve discussed the importance of service agreements, and how they can help you increase sales and customer loyalty, in past blog posts

These agreements encourage repeat business, but they also help ensure jobs during fall and spring. So make sure your techs and CSRs know how to talk about what makes your agreement plans so useful for homeowners. You might even want to prepare a basic overview they can keep in their back pockets (literally). 

Promote your service agreements now, and you’ll make “quiet” seasons a thing of the past.

3 Reasons Why Turning Your Existing Customers Into Repeat Customers Is So Important for Your Business

Focusing on existing customers and encouraging their repeat business can pay off for home service business owners.

Take a closer look at things you may have been putting off. 

Business owners are always busy — we don’t need to tell you that. And that means there are many things that end up getting put off. 

One of those could be responding to online reviews. As Pointman’s Steve Raines wrote in a blog post, “‍Going back to look and analyze reviews is extremely important. You can learn a great deal about the public perception of your business and your employees.”

The first step, Raines explained, “is looking at your reviews. This can be difficult — after all, no one likes to read negative things about themselves. It can also be time-consuming, especially if you haven’t been reading your reviews regularly.”

Then, use the extra time you have this fall to respond thoughtfully and constructively, which can be a challenge for anyone during the frenzy of their busy season. See Steve’s post for some helpful guidance. 

Look at hiring new techs for spring.

Another important task that often takes significant time? Finding new technicians. So get a jump on it. (Sorry, but I can’t see “jump on it” and not think of this.)

If you’ve been considering bringing on more staff, take a little time this fall to figure out exactly what you’re looking for out of a new hire. Then, start the process early to find the right fit for your team.

Make education and training a priority.

How important is continuing education and training at your company? It should be a high priority, but sometimes that’s just not possible. Maybe fall is the right time. 

If you are a member of an industry organization like Service Roundtable, ACCA or PHCC, check out what education and training opportunities are available for you and your team. Many of these are included in your membership. That means all that’s holding you back is finding these opportunities, and taking advantage of them. 

There are plenty of other ways to make the fall productive and successful — doing some local marketing, exploring new software, diving in to look closely at your analytics. The key is to not take the extra time for granted. Use it to better your business, and to set in motion plans to make the upcoming seasons your best yet.


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