Map What Matters. Build What’s Next.

Primary Focus

• Build awareness and demand among clearly defined target audiences and markets.
• Generate, capture, qualify, nurture, and report on leads using HubSpot and complementary channels.
• Create clear product and company messaging and practical content that supports the complete customer journey.
• Enable Sales and Training with accurate, current, and useful materials and programmes.
• Improve conversion, customer engagement, retention, and expansion through lifecycle marketing.
• Use market insight, customer feedback, and performance data to inform business and product strategy.
• Operate as a hands-on owner in a lean environment, balancing strategy with daily execution.

Duties and Responsibilities

Marketing Strategy and Growth

• Develop and maintain an integrated marketing and growth plan aligned with company objectives, revenue targets, and business priorities.
• Define target audiences, buyer personas, buying journeys, use cases, and industry-specific messaging.
• Build and manage the marketing calendar, prioritising initiatives that create measurable pipeline and customer value.
• Identify growth opportunities across acquisition, conversion, activation, retention, referrals, and expansion.
• Contribute market, customer, competitor, and campaign insight to overall business strategy and planning.
• Manage marketing priorities and spend responsibly, demonstrating return on investment.

HubSpot, Marketing Operations and Lead Management

• Become the day-to-day marketing owner and power user for HubSpot, ensuring agreed processes are correctly configured, followed, maintained, and improved.
• Build and manage contacts, companies, lists, segmentation, lifecycle stages, lead scoring, forms, landing pages, workflows, email sequences, campaigns, dashboards, and reporting.
• Create and maintain lead capture, qualification, routing, follow-up, and nurture processes in collaboration with Sales.
• Keep CRM data accurate, complete, compliant, and usable; identify gaps and resolve data-quality issues.
• Create clear reporting on leads, MQLs, SQLs, opportunities, pipeline influence, conversion rates, campaign performance, and ROI.
• Work with Sales to agree definitions, service levels, hand-offs, feedback loops, and ongoing improvements within HubSpot.

Demand Generation, Content and Social

• Plan, create, publish, and optimise content across the website, blog, email, LinkedIn, other relevant social channels, webinars, events, and campaigns.
• Write and edit copy personally, adapting technical product information for different audiences and stages of the buying journey.
• Build and manage lead-generation campaigns, including landing pages, lead magnets, webinars, events, paid activity, partner activity, and outbound support.
• Own the social media calendar, publishing, engagement, community development, employee advocacy, and performance analysis.
• Support SEO, website improvements, conversion-rate optimisation, and the ongoing maintenance of product and solution pages.
• Create case studies, customer stories, testimonials, use-case content, thought leadership, presentations, product sheets, and competitive comparisons.
• Coordinate external agencies or suppliers where needed, while retaining responsibility for quality and delivery.

Product and Company Positioning

• Develop and maintain clear product and company positioning, messaging, value propositions, proof points, and differentiation for ProStar’s PointMan geospatial SaaS solutions.
• Translate technical features and capabilities into compelling customer benefits, business outcomes, and return-on-investment messages.
• Gather feedback from customers, prospects, Sales, Training, Customer Success, and Product to improve messaging and market strategy.
• Monitor competitors, market trends, customer needs, and industry developments to identify threats, opportunities, and areas for differentiation.
• Ensure all product messaging and marketing materials are accurate, current, consistent, and aligned with the ProStar brand.

Sales and Training Support

• Partner closely with Sales to understand pipeline needs, common objections, frequently asked questions, competitive challenges, and deal support requirements.
• Create and maintain sales enablement materials, including presentations, proposals, product sheets, discovery questions, objection-handling guides, battlecards, demonstrations, case studies, and talking points.
• Support Sales with campaign follow-up, account-based activity, prospect communications, opportunity content, and customer-facing meetings where appropriate.
• Work with Training to create product education, onboarding content, training presentations, release communications, user guides, FAQs, webinars, and other learning materials.
• Help ensure Sales and Training teams can confidently explain product value, use cases, differentiators, and customer outcomes.
• Collect and share feedback from Sales and Training to improve product adoption, enablement, and customer communications.

Measurement and Continuous Improvement

• Monitor performance across the funnel, including reach, engagement, website conversion, lead volume and quality, pipeline contribution, CAC, conversion rates, trial or demo progression, customer engagement, and retention indicators.
• Use HubSpot, web analytics, social analytics, and other tools to produce practical reports and recommendations for leadership.
• Run structured experiments and A/B tests where appropriate, documenting results and applying lessons learned.
• Review campaign and channel performance regularly and stop, improve, or scale activity based on evidence.
• Maintain clear documentation of processes, campaigns, assets, results, and decisions.

Experience and Skills

• Five (5) years of experience in marketing, demand generation, digital marketing, marketing operations, SaaS marketing, or a related field preferred.
• Demonstrable hands-on experience using HubSpot in a marketing and/or revenue-operations environment. The successful candidate must be able to configure and operate processes in HubSpot, not merely report on them.
• Experience building and managing lead-generation campaigns, marketing automation, CRM processes, nurture programmes, email marketing, social media, and performance reporting.
• Experience creating content personally, including website copy, social posts, emails, campaigns, sales collateral, presentations, case studies, and training materials.
• Experience supporting Sales, customer-facing teams, training, or enablement in a B2B technology or SaaS environment.
• Ability to translate customer needs, product capabilities, and market intelligence into effective positioning and practical campaigns.
• Hands-on experience managing websites and content through CMS platforms, with knowledge of SEO and conversion optimisation.
• Strong analytical skills and commercial judgement, with the ability to interpret dashboards and connect marketing activity to pipeline and revenue.
• Experience monitoring competitive products, market trends, and industry developments to identify opportunities for differentiation and growth.
• Strong project management and organisational skills, with the ability to manage competing priorities and deliver work independently.
• Excellent written and verbal communication skills, with confidence communicating with senior leaders, Sales, Training, Product, customers, and external partners.
• Proactive, self-starting, detail-oriented, and comfortable working in a small, fast-paced company where priorities can change.
• Proficiency with Microsoft Office and relevant creative, web, analytics, and marketing tools.

Preferred Qualifications

• Knowledge of or experience within the utility, utility locating, geospatial technology, infrastructure, construction, or related industries.
• Experience marketing SaaS or technology products to business customers.
• Experience supporting marketing initiatives across multiple geographic markets or international audiences.
• Experience with paid media, account-based marketing, partner marketing, webinars, events, or community building.
• Experience developing customer and internal training content.

Education

Bachelor’s degree in marketing, communications, business, or a related field preferred, or an equivalent combination of relevant education and professional experience.

Success Measures

• HubSpot processes are implemented, documented, followed, and continuously improved.
• Marketing produces a measurable and improving flow of qualified leads and sales pipeline.
• Sales and Training have current, useful, and readily accessible enablement materials.
• Content and social activity consistently communicate clear customer value and generate meaningful engagement.
• Marketing decisions are based on reliable data, customer insight, and commercial priorities.
• The candidate delivers work personally and reliably, with minimal supervision, while contributing constructively to wider business strategy.

Work Environment and Schedule

• Hybrid work schedule.
• Occasional work outside normal business hours may be required to support company initiatives, events, campaigns, or deadlines.
• Ability to effectively manage multiple projects and priorities in a fast-paced, technology-focused environment.

Compensation

• Competitive commensurate with experience.
• Commission or performance-related compensation tied to agreed, measurable business and marketing outcomes.

Benefits

• Employees may be eligible to participate in the Company’s 401(k) plan.
• Employees may be eligible for equity or stock option participation, subject to Company plan terms.
• Employees enjoy paid vacation and 11 recognised holidays, consistent with Company policy.